Immersive presentation of digital twins of products and services in 3D
Services
- Digital twins of real products
- 3d products and solution configurators
- Virtual showrooms
- Immersive product experiences
Benefits
- Boost sales and revenue through immersive product engagement
- Strengthen brand loyalty by creating memorable product experiences
- Enhanced customer satisfaction
- Stay ahead of competitors with cutting-edge digital showcases
- Fast and informed purchase decisions
- Added-value for physical products through digital twins
01
Preparation
The goal in this initial phase is to capture an accurate and detailed representation of the physical object. Key steps include ensuring the object is clean, taking comprehensive photos from all angles, using markers to assist the scanning process, applying necessary coatings to manage reflections, and maintaining consistent and stable lighting.
02
Scanning
3D scanning involves analysing real objects or environments to collect three-dimensional data about their shape. The collected data is then used to construct ultra-detailed 3D digital models. We typically use handheld scanners with an accuracy of up to 0.1 mm to capture the intricacies and details that make the Digital Twin of the real object unique.
03
Post Processing
The captured data points are processed into a mesh in this phase. This involves using AI-driven techniques to clean up reflections and invalid frames. Post-processing larger objects can take up to 24 hours, with most steps being automated. The main task is to monitor the results, ensuring accuracy and completeness.
04
Modelling & Texturing
In the Modelling & Texturing phase, the post-processed model is refined using 3D tools to correct scanning errors (retopology), adjust size, and optimize resolution and textures for various use cases such as web, streaming, or gaming engines. Each use case has specific requirements, necessitating different toolchains and expertise.
05
Customisation & Delivery
In this phase, the model is tailored for various delivery types. For web, this includes digital twins and customized NFT models. For other use cases, the asset is rendered as images or videos, used in streaming environments, or enriched with technical parameters for e-racing games. This step ensures the model meets specific requirements for its intended applications and target groups.
Overview
Virtual Showroom
There are various options for creating immersive digital experiences and presenting products and services in virtual showrooms - all with specific advantages and disadvantages.
| Virtual tour | Web native | Streaming | Existing Metaverses | |
|---|---|---|---|---|
| Service Type | Component on website | Component on website | Component on website | 3rd party app |
| Control (assets, access, infrastructure) | ||||
| Visual quality | ||||
| Avatars & interaction | ||||
| Responsiveness | ||||
| Mobile device support | ||||
| Cost | Project cost | Project cost | Project cost plus fee per streaming minute (and potentially base fee) | Project cost, fee for metaverse provider |
| Hosting | General hosting provider | General hosting provider | Unreal pixel streaming hosting provider | Hosted at 3rd party provider |
| Explore more | Explore more |
Use Case
3D Virtual Tour
A 360° virtual tour is ideal for simulating an existing location. The user can move through the space on the basis of 360-degree images and view the assets from all sides. Thanks to the simple navigation and comparatively inexpensive implementation, 3D virtual tours are particularly suitable for the immersive realization of showrooms, museums and real estate.
Interested?
We will advise you to identify the ideal technology for you and utilise it for your project
Use Case
swapr
An essential prerequisite for staging products is that the 3D data can be used on the website or in the shop. Many companies have 3D files that cannot be used for web applications. In collaboration with the brand agency Trufflebay, we have developed swapr, an online service that converts industrial 3D files into various output formats and automates the creation of multi-angle images, video sequences and interactive web formats.
