Expert Dialogue
How a digital twin of an automotive work of art is created
In this conversation between our managing director, Albert, and Elias from Algona, the two discuss the individual production steps involved in creating a high-precision digital twin.
Digital twin
A digital twin is a digital representation of an object from the real world in the digital world. The creation process begins with a high-precision scan of the object, in this case the Porsche 928 designed by Paula Scher. Thanks to the digitalisation of the vehicle, there are many options for the digital staging of the vehicle - each as unique as the original in the Museum Neue Sammlung in Munich.
Experience Virutal Tour
The 360 virtual tour offers an ideal opportunity for those who are not able to experience the Porsche 962 designed by Paula Scher live to view the vehicle from all perspectives.
About the artist
Paula Scher (born 1948) is the internationally most influential and most successful graphic designer of her day. Her ideas have inspired generations of designers and have become icons of graphic design. The artist puts type, in other words typography, at the center of her works. With “Paula Scher: Type is Image” Die Neue Sammlung – The Design Museum is presenting the artist’s first solo exhibition in Germany. From her early award-winning album covers of the 1970s through her many years of work for the New York Public Theater and corporate identity commissions such as the one for Microsoft Windows 8 and on to her most recent works on hand-painted maps the entire spectrum of her work will be on show in the form of outstanding designs. With “Paula Scher: Type is Image” Die Neue Sammlung – The Design Museum playfully showcases the comprehensive and diverse work of this graphic designer in a newly developed space-related staging.
Her work has been exhibited all over the world and is represented in the permanent collections of the Museum of Modern Art and the Cooper-Hewitt National Design Museum in New York, the Library of Congress in Washington, D.C., the Philadelphia Museum of Art, the Denver Art Museum, the Victoria and Albert Museum, London, the Museum für Gestaltung Zürich, and the Bibliothèque nationale de France and the Centre Georges Pompidou in Paris.
This project was launched by Banzai, which supplied the car for the museum as part of the Paula Scher exhibition, and requested Ovrlay to develop a digital twin experience.
Interested in the digital twins?
Would you like to find out more about the potential of digital twins or have one realised yourself? Talk to us!
Impressions
Interested in seeing the exhibition?
Die Neue Sammlung - The Design Museum in Munich is showing the first solo exhibition of Paula Scher's work in Germany.