Website Relaunch Auto Zürich (auto-zuerich.ch)
Task
Design and implementation of a new, modern website for the most important automotive trade show in Switzerland.
Challenges
New design, stringent target audience alignment, more presentation opportunities for exhibitors, conversion orientation, future-proofing, and implementation within a few weeks.
Implementation
Development of a new web style guide with a focus on clear and multilingual target audience alignment, as well as spacious and emotional representations that make the fascination with cars tangible. As an essential digital acquisition platform, the site had to be designed with a conversion-oriented approach and implemented with SEO optimization. The expectations were clearly exceeded in the first few weeks with over a 70% increase in access compared to the previous year. In addition to the timely completion for the 2024 trade show, attention was also given to the future development of new business models and immersive experiences to present new features and attractions for visitors in a more interactive way and to provide exhibitors with an even more attractive digital offering.